Culinary Overview

San Francisco Travel tapped into the culture of quality in food, coffee, wine and the arts to create awareness of the city’s culinary excellence and regain lost share as a top culinary destination.

Objective

Elevate San Francisco’s reputation as a must-visit, heavy-weight culinary destination in the hearts and minds of foodies everywhere. 

Goals

  • Drive 145,000 unique website visits
  • Generate 250 bookings
  • Acquire 5000+ email signups
 
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Website

30+ articles and videos were created highlighting San Francisco's dining scene

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Social Video

Produced two culinary video series showcasing San Francisco's culinary scene and local restaurants.

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Email

7 emails were sent to subscribers featuring culinary content.

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Facebook Ads

Promoted culinary-themed content to a targeted food-loving audience.

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Native Advertising

Utilized Taboola to serve up content across multiple news and content sites.

 

Results

  • Drove 618,000+ unique website visitors
  • Generated 427 hotel bookings
  • Acquired 6,400 emails