San Francisco Travel tapped into the culture of quality in food, coffee, wine and the arts to create awareness of the city’s culinary excellence and regain lost share as a top culinary destination.
Elevate San Francisco’s reputation as a must-visit, heavy-weight culinary destination in the hearts and minds of foodies everywhere.
- Drive 145,000 unique website visits
- Generate 250 bookings
- Acquire 5000+ email signups
30+ articles and videos were created highlighting San Francisco's dining scene
Produced two culinary video series showcasing San Francisco's culinary scene and local restaurants.
7 emails were sent to subscribers featuring culinary content.
Promoted culinary-themed content to a targeted food-loving audience.
Utilized Taboola to serve up content across multiple news and content sites.
- Drove 618,000+ unique website visitors
- Generated 427 hotel bookings
- Acquired 6,400 emails