San Francisco Travel Holiday Campaign was an annual cooperative integrated marketing program that leveraged San Francisco’s world-renowned attractions and icons to create compelling content with the ultimate goal of influencing travel to San Francisco during the holiday season, Nov. 1, 2015 – Jan. 4, 2016.
Promote overnight visitation to San Francisco during the holiday season; hotel occupancy is the lowest at this time of year.
- Drive 110,000 unique website visits
- Generate 511 room nights
- Acquire 11,000 email signups
Included editorial highlighting partners, hotel offers, video and content series.
Illuminate SF Microsite
Created a special microsite featuring city-wide light art. Included information on festival news, installations, videos and maps.
Created four :30 - :50 easy to digest video content and imagery allows us to bring SF holiday activities to life.
11 emails sent to subscribers with a focus on holiday leisure travel.
Promoted holiday-themed content focusing on events, scenic beauty to a targeted audience.
Influencer DIVE: LIGHT ART
Hosted 5-6 social media influencers during an IlluminateSF art walk.
Digital Holiday Guide
Created a 44-page holiday guide to collect email signups.
Promoted San Francisco hotel offers on TravelZoo from Nov. 1, 2015 – Jan. 4, 2016.
- Drove 930,000+ unique website visitors
- Generated 1,096 hotel room nights
- Acquired 19,900 emails