Objective
Marketing Generalist who is always executing, learning, adapting and leading teams
I have experience managing internal teams, multiple agencies and working cross-functionally. I love to roll up my sleeves to experiment, optimize and do some heavy lifting.
Experience
Founder/Owner [EMCraft Marketing]
December 2024 - Present
Vice President, Global Marketing [San Francisco Travel - Location: San Francisco]
June 2010 - November 2024 | Previous: Senior Director, Global Marketing (May 2022 - December 2022), Director, Global Digital Marketing (May 2017 - May 2022), Sr. Manager, Content and Social Media Marketing (July 2015 - May 2017), Manager, Content and Social Media Marketing (November 2014 - June 2015), Manager, Digital and Social Media Marketing (December 2010 - October 2014)
Responsible for leading content development and advertising, social media strategy & planning, and analytics across leisure and international visitors for the official destination marketing organization for San Francisco geared to driving 24M+ leisure, business and international travelers to the city. Directly managed a team of five and several international agencies. Set and manage all digital advertising, content and social media budgets.
CASE STUDIES
Senior Social Media Manager [Creative Asylum - Location: Los Angeles]
January 2009 – December 2010 | Previous: Social Media Manager (January 2009 - December 2009)
Lead social media marketing across all clients, which included Fortune 500 companies in the automotive, entertainment and technology and video game industries for Creative Asylum, an integrated advertising agency focused on building lasting digital, social and video campaigns. Supervised and managed a team of six.
Knowledge And CapAbilities
Analytics
Google Analytics ● Google Data Studio ● Google Tag Manager ● Omniture ● Sprout Social
Content
Content Planning & Production ● Global Social Media Management & Strategy ● Live Video Production ● Short Video Production (TikTok, Reels) ● Content Translation ● SEO
Digital Marketing
Search Ads ● Social Media Ads ● Native Advertising ● Display ● OTA Partnerships ● Influencer Marketing & Partnerships ● Marketing Personalization ● Media Planning
Mailchimp ● Pardot ● Revue ● Automation
Operational
CMS (Drupal, Wordpress) ● CRM (Salesforce) ● MS office (including Excel and Powerpoint) ● Photoshop ● Basic HTML
Experience
Skills
Global Expertise
Sample Work
InterestS
World Travel
Foodie
Reading. Always a book in hand.
Fantasy Football Player
Music Mixtape Maker
Like many other businesses in San Francisco, arts & culture organizations were devasted by the pandemic. How could San Francisco Travel assist in the recovery of these organizations to show the breadth and depth of indoor and outdoor experiences available with our limited funds?